From the desk of Ben Johnson & Elaine Schoch…
Last week, we attended the Venture Capital in the Rockies Winter 2010 conference in Beaver Creek. With more than 20 early-growth companies presenting, the Park Hyatt in Beaver Creek was full of innovation along many industries including standouts in clean technology and companies introducing technologies to improve our social and online experiences, something we all can appreciate.
We’ll be posting a few conversations we had with companies in the clean tech space this week but wanted to first share some interesting trends coming from the social space.
According to a study done by the University of California, San Diego, the average American consumes 34 GB of data daily. That is over 100,000 words of information daily. New platforms connect us with friends, family, new business opportunities, customers, journalists, and the list goes on. With the most prominent social connectors being Facebook and Twitter, the list of ways to connect with people is becoming as long as the list of people to connect with. We’re now finding ourselves less worried about how to receive information and instead how to make the most of the information that is being pushed at us. Companies like Grooger and BlipSnips are working to make that 34 GB of data a little more manageable.
Grogger provides a Grog “group blog” publishing platform that grants publishers tools to better engage with their audience and crowdsource their content. Content published to the blog can be selected to appear at the top and bloggers are rewarded with recognition. Crowdsource + curation = best content, most content, and better audience interaction. Founder and CEO NAME sat down with and us and explained the technology and how it came about. You can also check out the post TechCrunch wrote about them, which hit during VCIR.
Video is the next big thing, sometimes too big, which makes it hard to share specific moments. BlipSnips solves that problem by enabling users to tag, syndicate and inspire conversations about specific moments of videos. It is currently in beta but there are possibilities to use its measurable data-driven statistics as ways for brands to target customers. Founder and CEO John Bliss sat down with us and explained the technology and how it came about.
We have several additional clips we’ll be posting this week from other conversations we had with entrepreneurs at VCIR Winter 2010. Stay tuned.