From the Desk of Patrick Ward
This year has started with a whirlwind for 104 West.
Since January 1, we have won assignments from:
TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.
If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.
Placeable, a Denver software company that helps companies align their web presences with their real-world customer experience, ensuring information is accurate and contributes to their customers' positive brand awareness.
Levels Beyond, also, a Denver company, manages and monetizes media companies' most critical assets.
We have also initiated programs for two venture capital firms: Tresoro Ventures and Accelerator Ventures. Both funds are targeting seed and early stage rounds for technology companies, Tresoro for enterprises and Accelerator mostly for consumers.
Ok, so what does that mean? Well, we are activating content programs for Placeable and Trackvia right now. This week, we launched If You Can, announcing a Series A round of funding and the first chapter of their game, IF. And we are establishing Tresoro and Accelerator as thought leaders in their respective markets. And that doesn't include our work for ongoing clients, like serving as the Media Sponsor at this past week's Venture Capital in the Rockies, preparing to bring public a content campaign for ACCENT Marketing and continuing to shape Tendril's thought leadership position in the quick-footed marketplace of clean energy management.
Got all that? Whew...I'm tired just writing about it. And that’s just a slice of our client activity… I’ll save the rest for future posts.
We have a pretty strong credo at 104 West that we don't hype ourselves or frankly do a lot of outbound crowing. The sporadic nature of this blog and our relative obscurity on the public relations industry stage both reflect that mindset. But once in a while, I think the team here deserves some recognition and so I will climb atop the soapbox and alert what I imagine is only an occasional passer-by that we are doing some interesting and good work. And the people here should be proud of it.