This is the second of a three part series written by Marney Hatch, Account Coordinator at 104 West
In my last blog post I talked about building new relationships during my internship. The most important thing you can do at an internship is be yourself and not be scared to build relationships with your coworkers. By building relationships, you are showcasing your skills and building a trust with your colleagues. Through this I would like to share the importance of taking advantage of every opportunity presented to you.
Embracing the Opportunity to Learn:
Throughout my college education I was told over and over again that internships are an opportunity to work at a company to gain experience in the PR field. I knew my internship with 104 West was going to give me experiences that will help me enter the public relations industry. But what I didn’t expect was the chance to work with clients during my first week. I was given the opportunity to learn about every aspect of what 104 West does - from social media and media relations to content development and industry awards - and I found this extremely valuable. My internship was not based on projects they created for me; I was doing daily work for the clients.
One of the first things I learned during my internship was the importance of media research. I was required to research news outlets – discovering an array of publications that I had never even heard of. I also learned how to build a media list of contacts – going beyond initial research to find the appropriate audience that would be interested in the topic and benefit a client. I learned how to complete these kinds of tasks efficiently, and eventually was able to see the direct results of my work. In addition, I learned about monitoring for client media coverage. This taught me to not solely search for general ideas and showed me how important it is to be a critical thinker.
Additionally, I learned how to pitch media. In previous internships, I never had the opportunity to reach out to the media directly. This really helped me learn the true process of getting media placements through first-hand experience. Let me tell you, there is a lot of rejection when it comes to pitching the media, but when you finally successfully pitch a publication, it is the most gratifying feeling.
Through this internship, I learned the importance of soaking in everything, to embrace the opportunity, and ask questions. By sitting back and pretending to understand when you don’t isn’t helping anyone. Also, learn from your mistakes. No one expects you to do everything perfect the first time.
An internship gives you endless opportunities to learn. If there is something you’re interested in learning, simply ask if you can help the next time an opportunity arises. There are always going to be things you’re good at and things you’re not - don’t let it discourage you. Instead, let it push you to become better at the things that don’t come as easy.