From the desk of Kelli Flores
Our client, Intelligent Office, is continuing to work toward identifying the make-up of modern workers: how they work, what’s the new work style … and lately… where they are going to do their work. You may remember that the first in this series of Work IQ surveys found that no one wanted to be a corporate executive. Nada, zilch, not a one. The results surprised even us, and it definitely got people listening.
Armed with that information, we set out to find more about this modern worker. If people are abandoning the desire to climb the corporate ladder in a traditional way in favor of a more mobile and flexible, more modern work style, then where exactly do they want to go, and how often? And thus was born the latest survey – “Work IQ: The Next Workplace.”
104 West put together a survey for Intelligent Office and asked people where they were going to conduct business, how often they were going there, and what kind of work they were doing there, among other things. What did we find? People are no longer confined to one work location, more than half of the 1,092 people surveyed in the U.S. and Canada are working in three or more locations.
This survey further showed that today’s workers continue to shift toward a more personal and custom work style. In fact, 70 percent of people said that they are working from alternative locations on a regular basis, with 22 percent going weekly. The top places that modern workers are gravitating to include: coffee shops, libraries, hotels and restaurants. And they are going there to work independently, work while traveling, and to hold meetings.
The survey also found that in Canada, 47 percent of people are working in alternative places on a weekly basis or more, versus just 22 percent in the US. The top U.S. states for working in alternative places are Arizona, California, Colorado and Texas.
104 West is excited to continue our work with Intelligent Office as we watch and discover more about this new breed of worker, and we will continue to unveil what we find on the Intelligent Office site, as well as our blog.