From the desk of Jennifer Roane…
Is it May already? I can’t tell. With all this rain and cold in Colorado it seems more like November in Boston. But, it is spring in Colorado and we almost missed it. Not because of the rain, but because we hit the ground running at the beginning of 2011 and haven’t looked up until now.
Since we launched Content Delivery Optimization late last year, we have been working hard with existing clients to create PR programing based on this process. We have also been out talking to new prospects and as many companies as we can about why CDO is creating value and tangible returns to our existing clients’ businesses.
Over the course of the past six months, we have learned that our CDO process is providing clients with a modern form of communication and engagement. By using CDO as the basis for all of the programs we create, we are building rich communications platforms and are able to translate these into campaigns that provide the right mix of connection with audiences.
It is a twist on the way big brands create their corporate communication strategy, but tailored to smaller companies, budgets and the new normal landscape we find in the world of public relations.
We are seeing this translating into exciting work with existing clients, as well as helping us bring on new clients. In fact, we just announced three new clients on Wednesday -- eWise, North Plains and Smartling. All three companies chose to work with us because of this approach to communications.
You can read more about these new clients in the press release. All are strong additions to our current mix. They all are innovating in their respective markets and making exciting moves – a combination that is energizing.
We think that 104 West CDO process is ready-made for delivering strategic messaging that takes advantage of all the myriad communications channels we now have, and opens up more delivery mechanisms for our clients.
Now that CDO is up and running successfully for clients, we will continue to evolve it to make it work even harder for companies.