From the desk of Patrick Ward...
It is by now a hackneyed cliché that the communications world is changing. It is almost equally hackneyed for PR people to say that our industry and discipline need to change with it. Today, 104 West is acting instead of talking.
We are pleased to launch our latest service, Content Delivery Optimization (CDO), as well as an entirely re-tooled web site.
Anyone who has read this blog for the last six months, and I know that is a small group, has followed our building argument for clients to re-think their relationship with content and communications. CDO is the payoff of that discussion. We have an entire post dedicated to CDO, so I won’t burden anyone with another narrative on it here.
We are also very pleased to unveil our new web site. So many firms simply bolt on new services to their existing web site, partly, we imagine, to dip their toes in the water, and partly to avoid the inconvenience and expense of new perspectives. We have gone all in. We are committed to CDO as a new communications strategy for our clients and believed that the most public commitment we could show was to demonstrate it on our own web site. We want to thank our friends at Chronos Interactive for their partnership on the site. They did a fantastic job.
When we first entered into this persistent recession, my good friend and the former philosopher-CEO at Webroot, David Moll, said that any business who could weather through would be better on the other side. I retorted that, for us at 104 West, it wasn’t just the economy that was changing, but also the very nature of the news industry and PR. I worried that instead of blue skies and calm seas on the other side, it would be more like some Denver neighborhoods after those late summer afternoon micro-bursts. The sky will clear only to reveal that the winds picked up your all deck and lawn furniture, pushed it around for a while and strewn it all over the yard. Sure, the storm has passed, but the aftermath presents a lot of work. Unfortunately, I think I was closer to reality than my pal. But today, we start to put the yard back together....
Thanks to everyone at 104 West who helped in this birth of CDO and our website. A special note of thanks to Herb Leifer who helped us and me remain true to our idea and kept spinning the wheel as the clay began to take shape. His guidance and patience and persistence were all immeasurable and invaluable.