From the desk of Patrick Ward...
From newspapers to iPads - the way we consume and interact with media has changed. How often do you find interesting stories through your Facebook friends or Twitter feeds? Fueled by the increasing pervasiveness of social media, the discovery and sharing of news has changed for good.
We, at 104 West, think this marks an exciting opportunity for communications.
Harnessing the power of social media, 104 West has introduced Content Delivery Optimization (CDO), a proprietary, patent-pending methodology for creating comprehensive communications programs that go beyond traditional public relations approaches. CDO is a program that melds public relations, social media, marketing, content generation and delivery with lead generation and marketing metrics. This type of program enables businesses to directly and persistently reach their audiences where they consume and share news the most, on the web and through social media.
In short, a CDO campaign involves the development of original content concerning a single issue and engages both traditional and social media channels to achieve a persistent stream of communication to critical audiences.
How is it done?
Critical components of a CDO campaign include:
- Creation of original and curated content
- The establishment, improvement or refinement of social media channels
- Development of a proprietary website landing page where all content is housed
- Distribution of content to target audiences with mechanisms to drive traffic back to a client’s website
- Development of specific metrics like lead generation and ongoing reporting/analysis for the life of the campaign
CDO is results oriented and highly measurable, ensuring that your communications efforts are making an impact.
“Everywhere you look people in marketing and communications are talking about social media, but it has been virtually impossible for us to identify a focused and productive social media approach for a business like ours,” said John Hoholik, executive vice president, New Business Development and Marketing at Evolv. “After running our first CDO campaign, we were able to draw a direct line from that focused campaign to significant, qualified sales leads, as well as a more engaged community following –- these are the kinds of the results we have wanted from a communications strategy.”
If you have been struggling to see how your business can utilize social media or just want to bolster your existing efforts, CDO is the program for your business.