From the desk of Elaine Schoch...
According to a recent survey, media and bloggers seek most
of their information through search engines, making optimizing your press
release an important factor in helping it to be found by the right people at
the right time. But with 2,000 press releases distributed on an average
business day, how can you optimize it to help reach the most influential
audience?
Below are a few simple tips you can easily incorporate to
help optimize your next press release.
1. Determine the best
keywords for your announcement and be consistent with the keywords that are
used both in press releases, on the website and in your online advertisements.
2. Use the most popular keyword
phrase in the headline, which carries the most weight with search engines, as
well as in the body of the release and in hyperlinks.
3. Include subheads in the body of
the press release, rich with keywords since these are one of the main things
search engines see.
4. Include anchor text hyperlinks in
the press release that are your keywords or similar to them. Make sure you link
these words back to the appropriate page on your website.
5. Place
anchor text links in the first two paragraphs.
6. Keep press releases short and
concise. Most experts agree that the “sweet spot” for an SEO‐friendly press release is between
300 – 500 words.
7. Include rich media content such as
images and videos that will augment search engine pick up in places such as
Google Images or Google Video. Be sure all media‐rich content is appropriately
tagged with keywords.
8.
Optimize
your boilerplate and include a link (not a hyperlink) to your website.
9. If your company or product falls into a particular industry
that is often referred to by an acronym, include both the full term and
abbreviation throughout the release.
10.Post all releases on their own
permalinked page on your website in addition to sending it out over wire
services. (Many businesses scroll from release to release on one page. It’s important
that each release has its own page with its own title tags). Each dedicated web
page should have its own search friendly title tag as well. When creating title
tags use keyword combos and separate with a bar instead of a comma.
thanks for this guide and tips PR is really of big help in SEO and services & product launching.
Posted by: seo los angeles | December 16, 2009 at 05:12 PM