From the desk of Ben Johnson...
Today I, along with our Intern, Sarah attended our first TweetUp. Not only were we venturing into new territory by meeting people we engage with online in person, but we were also going to make history – the TweetUp was to be recorded in the Guinness Book of World Records as the largest TweetUps EVER. The premise of the TweetUp was to kick-off CSIA’s DEMOgala, and apparently we did set the world record – for now.
What we learned about TweetUps is that you can’t treat them any differently than typical social gatherings (not a big surprise). Either it be a college party, graduation party, or a cocktail party, all the basics apply. Beginning with organizing the venue, timing and entertainment and ending with sending your guests out the door with a memorable night. TweetUps deserve nothing less than their traditional counterparts when it comes to the details.
While we set record, we did feel this TweetUp was a missed opportunity for the organizer (and us) since there wasn’t time before or after to engage with people – isn’t that the purpose? A quick photo and flash it was over!
Mashable posted a great article on organizing TweetUps. Beyond providing a venue with available technology (i.e. WIFI) their guide could have easily been pulled from Paris Hilton’s, “Confessions of an Heiress.” Remember, a TweetUp is still a social gathering and Paris Hilton sure knows how to throw a party.