From the Desk of Elaine Schoch...
After a brief heart attack on Friday when I checked my Twitter account and those of a few clients and saw a significant decrease in followers, I scrambled onto Mashable to figure out the issue. Once I could breath, I asked a member of our team - Ben Johnson - to write a blog post about where everyone went.
From the Desk of Ben Johnson...
After Thursday’s clean sweep of spammers and inappropriate accounts, many Twitter users feel as though they lost their best friend or a few 100 followers, whichever sounds worse. For many, including the Ashton Kutchers’ and Perez Hiltons’ of the world, the amount of followers represented their importance in the Twittersphere and pop culture. This has made many ask, “where did everybody go?”
The last six months has been a triumphant but learning stage for Twitter. Between the battle of CNN vs. Ashton Kutcher to be the first to hit one million followers to this week’s recent mass deletion of over 1000 spammers it is evident that Twitter is evolving. But into what?
In June 2009, HubSpot released another State of the Twittersphere which divulged the activity that has drastically accelerated Twitter beyond a niche social media platform. Where a year ago 80% of users had specified a bio in their profile this number dropped to almost by 60% to 24.14% having a bio in their profile this year. While popularity played a large part in growth, the lack of profiles showed how joining was important but that engagement was not. While many joined for different reasons, the power players (Ashton Kucher, Perez Hilton, etc.) are seeing the most from Twitter even if just for a daily ego boost of more followers than the day before. But it’s the corporations that are recognizing the largest benefits. Dell reported earning $3 million from Twitter and many others are using the site as a way to engage with customers beyond that of face-to-face and toll free customer service numbers. So beyond the array of benefits to the power users what does Twitter look like to the average user?
Are you an average Twitter user - according to HubSpot?
· Tweet .97 times per day
· Have tweeted 119.34 time in total
· Following-to-follower ratio of .7738.
What does this information mean to you or is it as informative as knowing that the average family has 2.5 children. While this information might give us a statistical overview of Twitter users, we know that everyone is on for a different reason. Maybe to become a thought leader in an industry, a platform in which to follow news that is relevant to your world, or to actually microblog and answer the question: What are you doing?
So today as we post our current state of mind or retweet someone else’s we at least know that our Twittersphere has gained back an ounce of genuineness even if our follower count is still causing bruised egos.