Last night at the PRSA Colorado Gold Pick Awards, we picked up a Gold Pick for our campaign for the March of Dimes Colorado Chapter, "Tiny Survivors: Colorado's Fight Against Infant Prematurity." We are adding this to the three Hermes Awards we recently won to make a nice wall of awards.
“We’re grateful to 104 West for the strategy and execution they lent this important first-ever communications campaign,” said Shelly Goodchild, state director of the March of Dimes Colorado Chapter. “It was invaluable in advancing awareness of premature birth and ways to prevent it.”
In addition to this award winning work, we are excited to announce that we are expanding our tech client portfolio with the addition of Daily Makeover and DailyMakeover.com. In addition to the social media and community building work we are doing for Daily Makeover, we are also working with the beauty and style editorial community.
We have hit the ground running with Daily Makeover and recently worked with the national media to help show the world what Susan Boyle might look like with a slightly altered hairstyle and make-up. As the conversation around her makeover swirled, we worked with Daily Makeover to gauge public opinion on makeovers in general. The result was a central position for Daily Makeover in one of the most closely watched beauty and style stories of the year.
We are looking forward to continuing to create and execute award winning work for all of our clients, including one of our newer clients Daily Makeover.