Are you going to DEMO 2009 or getting ready to launch a new product/service? If so, (or even if you're not) check out these two short clips with Chris Shipley, executive producer of DEMO discussing “The New Anatomy of a Launch”. Not only does Shipley talk about the most successful launch she has seen during her tenure at DEMO but she also discusses traits successful launches have in common (both for new products as well as start-ups).
(Thanks to our wonderful new intern – Ben Johnson – for fixing the sound quality of this footage!)
Common Traits of a Successful Launch
Best Launch Chris Shipley Has Seen
(Thanks to our wonderful new intern – Ben Johnson – for fixing the sound quality of this footage!)
Common Traits of a Successful Launch
Best Launch Chris Shipley Has Seen
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